FETCHING COMMUNICATIONS’ INTERACTIVE ACCOUNT MANAGER LAUREN SPENCER SPEAKING AT BLOGPAWS 2011
Fetching Communications is pleased to announce that Interactive Account Manager Lauren Spencer will be speaking at the 2nd Annual BlogPaws conference on August 25th in Vienna, VA. Spencer’s session, “The Wonderful Widgets of Oz,” will lead bloggers in hands-on exercises designed to add an additional level of interactivity to their websites.
“The Wonderful Widgets of Oz” will teach bloggers how to seamlessly integrate social media content into their websites via badges, buttons, and plug-ins. “These bits of plug-and-play code offer a quick and easy way to transform the landscape of a website from the black and white prairies of Kansas into a Technicolor Land of Oz,” says Spencer. “Social media widgets give website visitors the freedom to share blog posts across multiple social media channels, view tweets on a specific topic, or ‘Like’ a Facebook page without opening a new browser window.” In addition to widgets for Facebook and Twitter, the session will showcase options for YouTube, LinkedIn, and Flickr.
True to the blogger community’s spirit of cooperation and collaboration, Spencer’s main goal is to provide attendees with additional tools to share and distribute content, the same tools she uses to strengthen product awareness and brand identity for Fetching’s stable of pet industry clients. Whether it’s a veterinary specialty practice or an up-and-coming pet product manufacturer, it’s Spencer’s job, and passion, to craft engaging content, increase brand recognition, promote social interaction, and build and strengthen a client’s online presence.
Although BlogPaws originated as an online community, it has quickly developed into a real world phenomenon. The annual BlogPaws conference provides pet bloggers, manufacturers and industry insiders with the chance to meet face-to-face and partner on a variety of projects, including product reviews, awareness campaigns, contests, and focus groups.
While the opportunity to network is definitely a huge draw, the educational opportunities are the foundation of this two-day event. Spencer joins a line-up of BlogPaws speakers including Rescue Ink, FIDO Friendly Magazine, Petsmart, Petfinder, StumbleUpon and others in the pet community.
About Fetching Communications: Fetching Communications, founded in Tampa, FL in 2003, is a marketing communications company that focuses exclusively on veterinary, pet and animal-oriented products and services. Representing companies and organizations stretching from the United States to Australia, Fetching Communications has entrenched itself as a leading agency for the $50.84 billion annual pet product and pet supply industry.
About BlogPaws: BlogPaws is an organization created specifically for the online pet community. They focus on bringing pet bloggers together for education, networking and creating worldwide change for animals in need.
Founded by pet bloggers, Caroline Golon, Yvonne DiVita and Tom Collins, BlogPaws is both an online resource for pet bloggers and an annual event where pet bloggers can network with pet product manufacturers and industry insiders, attend educational sessions, and spend time with their peers -- like-minded people who are passionate about their pets and spend inordinate amounts of time online blogging, tweeting and networking with other pet lovers.
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